The leak
80% to 90% of traders fail your challenge, and most firms let them walk straight to a competitor. Email gets one blast a week, no flows, no segmentation. Yet across the firms we run, retention drives 40% to 70% of revenue. If it is an afterthought for you, you are leaving half your business on the table. And it is the cheapest revenue you will ever make, because it comes from traders you already paid to acquire.
Why Telos
Not ecom on the side, not a bit of everything. Pure prop firm email, SMS, and WhatsApp. We know what drives revenue here: returning traders who pass, get paid, and come back. At one firm that is over 60% of all email revenue, and it is exactly what we build for.
Almost nobody in the prop space runs SMS. It is one of the highest engagement channels there is, and the firms we run have it working while their competitors do not touch it.
Prop firms get banned from Klaviyo. As an Omnisend Pro Partner we manage ESP compliance, migrations, and domain health, so you never find out the hard way.
A flat monthly fee plus a percentage of the new revenue we generate. That makes us a partner, not a freelancer. We are in your account on a Friday evening making sure it runs, because we only win when you do.
Most firms come to us with email at 20% to 40% of revenue. We bump that by at least another 10%, usually a lot more, just from the flows we install on day one.
We design, write, send, and optimise everything. You hand over your brand assets once and the machine runs 24/7 without you. On your end it is just approvals.
The results
We rebuilt their retention engine from the ground up. Email and flows now drive the majority of revenue, and it climbs every single month.
Why a system, not a retainer
Whether your email is doing nothing or quietly plateaued, the fix is the same machine. One system, implemented once, that continuously improves over time and is run daily across email, SMS, and WhatsApp.
The stack
The guarantee
We work on a flat monthly fee plus a percentage of the new revenue we generate for you with our campaigns, so we are genuinely partnered with you. Your revenue is our revenue, which means the risk sits with us, not you. We install the whole system, run it, and if we have not hit the number in 90 days, we keep going at no extra base until we do.
Straight answers
Almost nothing. Hand over your website or Figma file, a few key assets, and your USPs. We run a full onboarding session and audit up front, which is where most of the work happens, then we only need a few bits of access and the system runs without you. If you do not have brand guidelines, we build everything around your site. And because there is always more to do in this space, we keep adding.
Your first flows go live within the first couple of weeks, and most firms see a clear lift inside the first 30 to 60 days. The guarantee runs across the full 90.
Yes, we can. We are a Pro Partner with Omnisend, so we handle ESP compliance and migrations, and we have a strong relationship with them. If Klaviyo bans you we move you across cleanly and keep deliverability healthy, so it never becomes your problem.
It is all we do. Two years inside this space means we know the ins and outs most agencies never see, especially the ones splitting focus with ecom. We understand the full journey, from challenge to funded to payout to fail, so we build for every stage of it. We know the whole book.
You can, and a sharp hire might even do well. But one person builds each flow once, for the first time, for one firm. We have built every flow many times over across a ton of firms, so we already know what wins before we start. When a new platform or model drops, the odds are one of our other clients has already run it, and we bring that straight to you instead of figuring it out from scratch. A test that wins in one firm's account gets carried into the next. No single internal hire can see across that many firms at once, so they are always starting from zero where we are starting from everything we have already learned. To match that, they would need to be running ten plus firms themselves. That is the edge.
We use AI heavily, we are AI native, and we think every agency should be. It is how we move fast. But AI on its own is not what converts. The edge is our experience and strategic thinking. We have worked with so many prop firms that we now have every flow built in tandem, every trader given their own experience based on how they interact and what challenge they are on, especially when they fail. Can AI write an email? Sure. Will it do it the way we do? No.
The system keeps compounding. We stay on as your retention partner, optimising every month, because retention is not a one time install, it is a channel that grows with you. We keep the weekly campaigns running too, because without them the flows have nothing to compound on, and we keep bringing people back to keep them in your circle.
Leadership
4 years in email marketing, the last 2 years built around prop firms. In that time Jonathan and the Telos team have generated over $46M for the firms they work with. Telos is the best agency working solely with prop firms, running email, SMS and WhatsApp together. We're partnered with the prop tech CRMs, so we know exactly how your stack works and build every flow in your email platform to fire off the right trigger. You're not getting a generic agency. You're getting a partner who knows your exact business and what converts a trader.
The offer
Your retention partner, installed and managed end to end, only for prop firms.
Book your call
We'll show you where your retention is leaking, what it's costing you, and the exact system we'd install. No pressure, just a clear game plan you can use either way.