Telos Media | Add an extra $75,000 to your prop firm in 90 days
For prop firms doing $1M+ a year

We'll generate your firm $75,000 in retention revenue within 90 days.

If we don't deliver, you don't pay.

Trusted by growing prop firms worldwide

The leak

Most prop firms leave hundreds of thousands of dollars on the table every month.

80% to 90% of traders fail your challenge, and most firms let them walk straight to a competitor. Email gets one blast a week, no flows, no segmentation. Yet across the firms we run, retention drives 40% to 70% of revenue. If it is an afterthought for you, you are leaving half your business on the table. And it is the cheapest revenue you will ever make, because it comes from traders you already paid to acquire.

Why Telos

The best agency working solely with prop firms.

Prop firm specialised

Not ecom on the side, not a bit of everything. Pure prop firm email, SMS, and WhatsApp. We know what drives revenue here: returning traders who pass, get paid, and come back. At one firm that is over 60% of all email revenue, and it is exactly what we build for.

Running SMS in a space that ignores it

Almost nobody in the prop space runs SMS. It is one of the highest engagement channels there is, and the firms we run have it working while their competitors do not touch it.

Compliance handled

Prop firms get banned from Klaviyo. As an Omnisend Pro Partner we manage ESP compliance, migrations, and domain health, so you never find out the hard way.

Skin in the game

A flat monthly fee plus a percentage of the new revenue we generate. That makes us a partner, not a freelancer. We are in your account on a Friday evening making sure it runs, because we only win when you do.

We move attribution fast

Most firms come to us with email at 20% to 40% of revenue. We bump that by at least another 10%, usually a lot more, just from the flows we install on day one.

Done for you

We design, write, send, and optimise everything. You hand over your brand assets once and the machine runs 24/7 without you. On your end it is just approvals.

The results

We don't sell emails. We install systems that print.

Over 12 months

Your favourite prop firm

We rebuilt their retention engine from the ground up. Email and flows now drive the majority of revenue, and it climbs every single month.

$9.39Mattributed in 12 months
Attributed revenue growing every month to over $9 million
First month vs one year later
From $245K to $1.49M a month, one year later
Their first month with us drove $245K in attributed revenue. One year later that same month was $1.49M, nearly 6x, with total revenue up from $689K to $3.56M. A return many times over what they paid us to run it.
FIRST MONTH (FEB 2025)
First month: $245,641 attributed revenue
ONE YEAR LATER (FEB 2026)
One year later: $1,489,504 attributed revenue
Attributed revenue (Jun to Nov 2025)
Over half their entire revenue, $2.9M in five months
54.87% of total revenue driven through email and SMS, with flows alone contributing 37%. The channel we run drives over half their entire business, more than 80x what they pay us to run it.
Business performance summary showing $2,979,861 attributed revenue, 54.87% of total
Email and SMS live
A 25x return in two months
We added around $290K in new revenue, a 33% lift on what they were doing before. That is exactly why prop firms work with us.
Business performance summary, 58% attributed to retention
Popup opt in
Nearly tripled list growth
We took the opt in rate from 7.8% to 19.3%, feeding every flow with far more subscribers.
Popup submit rate from 7.8% to 19.3%
Attributed revenue (Feb to Jun 2026)
A scaling firm more than doubled email revenue
Attributed revenue grew from $70K to over $200K, now driving nearly 70% of total revenue.
Attributed revenue grew from $70,238 to $202,133, now 69.52% of total
Sports betting prop firm
From $0 to $134K a month by month three
A sports betting prop firm making nothing from email and SMS before us. By their second month they were at over $67K a month, and by their third they hit $134K, nearly doubling month over month at a 98% lift.
MONTH TWO (JUN)
Month two: $67,416 total revenue
MONTH THREE (JUL)
Month three: $134,063 total revenue, up 98%
Email revenue, 3 months
$72K to $539K in 3 months
This firm already had a strong brand and plenty of traffic coming in, but their email was barely touched and the few flows they had were outdated and doing next to nothing. We rebuilt every flow and added a properly structured campaign strategy, and paired with that incoming traffic, attributed revenue went from $72K to $539K in three months.
BEFORE (FEB)
Before, $72,223 attributed in February
AFTER (MAY)
After, $539,479 attributed in May
April Fools campaign
A prank subject line that made $69,941
One subject line, sent as an April Fools joke: "Your Order Has Arrived." A prop firm trader never gets a parcel in the post, so nobody saw it coming, and that surprise is exactly why it worked. It hit a 61% open rate and pulled in $69,941 in revenue at a $205 AOV.
April Fools campaign: 61.06% open rate, $69,941.07 revenue, $205.11 AOV

We're proud of what our team has delivered, and delivers every single month.

Rev. generated
$46M+
Brands served
40+
Avg. open rate
41%
Emails sent / mo
8M+

Why a system, not a retainer

You don't need another agency on retainer. You need a retention system partner.

Whether your email is doing nothing or quietly plateaued, the fix is the same machine. One system, implemented once, that continuously improves over time and is run daily across email, SMS, and WhatsApp.

If your email is untapped
  • A high intent firm with real demand, but no retention layer behind it.
  • Failed challenge traders disappear the moment they don't pass.
  • Once a trader receives a payout, we make sure they come back to the prop firm they trust. We prevent churn through our flows.
  • No flows, or flows that were set up once and forgotten.
If your email is plateaued
  • Email is flat between 10% and 30% of revenue and hasn't moved in months.
  • Whoever's running it treats it like a newsletter, not a revenue engine.
  • Deliverability and domain health are quietly eroding your sends.
  • There's more in the list, but no one is segmenting or scaling it.
  • Your current agency sends emails that have no direction, just an email to fill the quota.

The stack

Everything that runs inside your firm.

Email we make it work on any ESP, or guide you to the right one SMS most prop firms ignore it WhatsApp retargeting flows Flows welcome, failed challenge, win back Popups 7% to 19% opt in Deliverability compliance, domain health Strategy we build an end to end strategy around how your firm functions

The guarantee

Add an extra $75,000 in 90 days, or we work free until you do.

We work on a flat monthly fee plus a percentage of the new revenue we generate for you with our campaigns, so we are genuinely partnered with you. Your revenue is our revenue, which means the risk sits with us, not you. We install the whole system, run it, and if we have not hit the number in 90 days, we keep going at no extra base until we do.

Flat fee plus a % of new revenueCancel anytimeWe carry the risk

Straight answers

The questions every founder asks.

What do you actually need from me?

Almost nothing. Hand over your website or Figma file, a few key assets, and your USPs. We run a full onboarding session and audit up front, which is where most of the work happens, then we only need a few bits of access and the system runs without you. If you do not have brand guidelines, we build everything around your site. And because there is always more to do in this space, we keep adding.

How quickly will I see results?

Your first flows go live within the first couple of weeks, and most firms see a clear lift inside the first 30 to 60 days. The guarantee runs across the full 90.

What if we get banned from Klaviyo? Can you help?

Yes, we can. We are a Pro Partner with Omnisend, so we handle ESP compliance and migrations, and we have a strong relationship with them. If Klaviyo bans you we move you across cleanly and keep deliverability healthy, so it never becomes your problem.

Do you actually understand prop firms?

It is all we do. Two years inside this space means we know the ins and outs most agencies never see, especially the ones splitting focus with ecom. We understand the full journey, from challenge to funded to payout to fail, so we build for every stage of it. We know the whole book.

Why can't I just hire someone internally?

You can, and a sharp hire might even do well. But one person builds each flow once, for the first time, for one firm. We have built every flow many times over across a ton of firms, so we already know what wins before we start. When a new platform or model drops, the odds are one of our other clients has already run it, and we bring that straight to you instead of figuring it out from scratch. A test that wins in one firm's account gets carried into the next. No single internal hire can see across that many firms at once, so they are always starting from zero where we are starting from everything we have already learned. To match that, they would need to be running ten plus firms themselves. That is the edge.

Can't AI just do this?

We use AI heavily, we are AI native, and we think every agency should be. It is how we move fast. But AI on its own is not what converts. The edge is our experience and strategic thinking. We have worked with so many prop firms that we now have every flow built in tandem, every trader given their own experience based on how they interact and what challenge they are on, especially when they fail. Can AI write an email? Sure. Will it do it the way we do? No.

What happens after the first 90 days?

The system keeps compounding. We stay on as your retention partner, optimising every month, because retention is not a one time install, it is a channel that grows with you. We keep the weekly campaigns running too, because without them the flows have nothing to compound on, and we keep bringing people back to keep them in your circle.

Leadership

Meet the founder

Jonathan Wickham, Founder of Telos Media
Jonathan Wickham
Founder, Telos Media

4 years in email marketing, the last 2 years built around prop firms. In that time Jonathan and the Telos team have generated over $46M for the firms they work with. Telos is the best agency working solely with prop firms, running email, SMS and WhatsApp together. We're partnered with the prop tech CRMs, so we know exactly how your stack works and build every flow in your email platform to fire off the right trigger. You're not getting a generic agency. You're getting a partner who knows your exact business and what converts a trader.

"Most prop firms run email so badly that just doing the simple things right is the entire advantage. We've done it enough times now that it's second nature for us."
2
Years in prop firms
40+
Brands served
$46M+
Revenue generated

The offer

In 90 days we'll bring you an extra $75,000, or we work free until we do.

Your retention partner, installed and managed end to end, only for prop firms.

Book your call

See exactly what this looks like inside your firm.

We'll show you where your retention is leaking, what it's costing you, and the exact system we'd install. No pressure, just a clear game plan you can use either way.

Your email partner. In it for the long run. Limited onboarding spots each month so we can guarantee results. © Telos Media.